The real power lies in supporting small businesses regardless of their supply chain.

## Evolution of NBB: Pioneering Ingredient-Based Beauty in a Changing Landscape NBB was established 10 years ago with a concrete vision. Beauty and wellness, made simply, with attitude. It was to be ingredient based but not in the way products are discussed now. It’s hard to believe that the landscape has changed so much since then, but it has. There was no (mainstream) talk of ceramides, hyaluronic acid, peptides, growth factors or spicules. Social media, globalism, instant